Extreme care is practiced at every stage of the
production chain from the farmers field to the retail sale point to ensure good
quality Basmati rice in each consignment, whether it is marketed locally or
exported for the valued customer abroad.
Pakistan is the 5th largest rice exporter,
exporting 3.489 Million Tons of rice during 2012-13. Rice production in Pakistan
was 5.54 Million Tons. Domestic consumption is around 2.3 Million Tons.
Rice exports by Pakistan in 2012-13 have declined
to around 3.5 Million tons, down about 5% from total rice exports of around 3.7
million tons in the previous year. Earnings from rice exports in FY 2012-13 also
failed to reach the targeted $2 billion, reaching around $1.98 billion, down
about 1% compared to around $2 billion earned from rice exports in the previous
year. Most of the decline in rice exports in the FY 2012-13 was seen in Basmati
rice exports, which declined to 593,257 tons, down about 35% from around 920,282
tons in FY 2011-12. Revenue from Basmati rice exports in FY 2012-13 declined to
about $608 million, down about 25% from around $815 million earned in the
previous fiscal year.
Non-basmati rice exports in FY 2012-13 stood at
around 2.5 million tons, down by about 7% from around 2.7 million tons exported
in the previous year. However, earnings from non-basmati rice exports at around
$1.37 billion were up about 10% from $1.25 billion earned in the previous fiscal